Create the Ultimate Online Shopping Experience with Real-Time Business Intelligence

Figure 1 — Manual data entry and importing between systems

Situation

Due to recent merger activity, an online retailer maintains multiple data silos for its operational systems (Figure 1). The retailer offers a basic online shopping experience for items viewed or added to the shopping cart.

Problem

1. The retailer is losing additional sales penetration since it does not dynamically adapt the shopping experience to customers’ searches and purchases.
2. Data must be acquired, integrated, and quickly analyzed from a variety of incompatible systems, or data silos, meaning the retailer’s strategic and tactical business units are unable to react quickly in an agile-like workflow.
3. The retailer wanted to offer additional products similar to those viewed or purchased (i.e., presenting a side bar to the online shopper that shows “Customers who bought this item also bought…”).

Solution

• Use HPE Shadowbase Application Integration to provide the ultimate shopping experience with real-time business intelligence (RTBI), which also provides data insight and business insight (Figure 2).
• Suggested purchases and information from orders and user preferences are immediately distributed across all applications.

Figure 2 — HPE Shadowbase Real Time Business Intelligence Architecture

Outcomes

• Increased add-on sales from customers
• Personalized the user experience with relevant product offerings
• Distributed data across the enterprise, where it can be leveraged for other analytical purposes
  • For example, strategic and tactical data can be consolidated to calculate metrics such as day sales outstanding, inventory levels, average close rates for specific products, etc.

HPE Shadowbase Products of Interest

• HPE NonStop Shadowbase Basic Data Integration Software (BE443AC/QSA51V6)
• HPE NonStop Shadowbase Advanced Data Integration (BE444AL/QSA52V6)
• HPE Shadowbase Basic Application Software 1-8 core or 9+ core (WSA51V6T1/T2)
• HPE Shadowbase Advanced Application Software LTU 1-8 core or 9+ core (WSA52V6T1/T2)
• HPE Shadowbase Essential Software Bundle (BE446AC/QSA54V6)

Contact us or your HPE Shadowbase representative, and ask how Shadowbase software will benefit you.

Further Reading

Related Case Study:

• Two Merged Retailers Integrate HPE NonStop SQL and Oracle RAC

Related White Papers:

• HPE Shadowbase Streams for Application Integration
• The Evolution of Real-Time Business Intelligence and How to Achieve It Using HPE Shadowbase Software

Related Solution Brief: HPE Shadowbase Database Compare Technology