Due to recent merger activity, an online retailer maintains multiple data silos for its operational systems. The retailer offers a basic online shopping experience for items viewed or added to the shopping cart.
The retailer is losing additional sales penetration since it does not dynamically adapt the shopping experience to customers’ searches and purchases. Data must be acquired, integrated, and quickly analyzed from a variety of incompatible systems to offer additional products similar to those viewed or purchased (i.e., presenting a side bar to the on-line shopper that shows “Customers who bought this item also bought…”).
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