Part 2 — What is Business Intelligence?

Stock photo of business intelligence puzzle pieces with wordsAs information technology evolved over the years, enterprises automated more and more of their operations. A great deal of very valuable data resided underutilized in these systems. Data found in sales, accounting, production, human resources, and many other systems could yield significant information to provide historical, current, and predictive views of business operations.

Business intelligence is the use of an organization’s disparate data to provide meaningful information and analyses to employees, customers, suppliers, and partners for more efficient and effective decision-making. It transforms information into actionable strategies and tactics to improve the efficiency of the enterprise, to reduce costs, to attract and retain customers, to improve sales, and to provide many other significant benefits.

For example, some typical instances of the use of business intelligence include:

Retail Manufacturing Government
Sales Patterns Order Life Cycle National Security
Integrated Customer View Inventory Analysis Crime Analysis
Campaign Management Quality Assurance Health
Customer Valuation Supplier Compliance Welfare
Analytical CRM Distribution Analysis Fraud Detection
Telecom Financial All Industries
Call-Behavior Analysis Credit Risk P & L Analysis
Fraud Detection Monetary Risk Profitability
Number Portability Asset Management Performance Analysis
Service-Usage Analysis Liability Management Value-Chain Analysis
Promotion Effectiveness Fraud Detection Profiling

Related Business Intelligence Information:
Related White Paper:
Related Case Study: