As information technology evolved over the years, enterprises automated more and more of their operations. A great deal of very valuable data resided underutilized in these systems. Data found in sales, accounting, production, human resources, and many other systems could yield significant information to provide historical, current, and predictive views of business operations.
Business intelligence is the use of an organization’s disparate data to provide meaningful information and analyses to employees, customers, suppliers, and partners for more efficient and effective decision-making. It transforms information into actionable strategies and tactics to improve the efficiency of the enterprise, to reduce costs, to attract and retain customers, to improve sales, and to provide many other significant benefits.
For example, some typical instances of the use of business intelligence include:
|Sales Patterns||Order Life Cycle||National Security|
|Integrated Customer View||Inventory Analysis||Crime Analysis|
|Campaign Management||Quality Assurance||Health|
|Customer Valuation||Supplier Compliance||Welfare|
|Analytical CRM||Distribution Analysis||Fraud Detection|
|Call-Behavior Analysis||Credit Risk||P & L Analysis|
|Fraud Detection||Monetary Risk||Profitability|
|Number Portability||Asset Management||Performance Analysis|
|Service-Usage Analysis||Liability Management||Value-Chain Analysis|
|Promotion Effectiveness||Fraud Detection||Profiling|