Part 2 — What is Business Intelligence?

what-is-bussiness-intelligenceAs information technology evolved over the years, enterprises automated more and more of their operations. A great deal of very valuable data resided underutilized in these systems. Data found in sales, accounting, production, human resources, and many other systems could yield significant information to provide historical, current, and predictive views of business operations.

Business intelligence is the use of an organization’s disparate data to provide meaningful information and analyses to employees, customers, suppliers, and partners for more efficient and effective decision-making. It transforms information into actionable strategies and tactics to improve the efficiency of the enterprise, to reduce costs, to attract and retain customers, to improve sales, and to provide many other significant benefits.

For example, some typical instances of the use of business intelligence include:

Sales PatternsOrder Life CycleNational Security
Integrated Customer ViewInventory AnalysisCrime Analysis
Campaign ManagementQuality AssuranceHealth
Customer ValuationSupplier ComplianceWelfare
Analytical CRMDistribution AnalysisFraud Detection
TelecomFinancialAll Industries
Call-Behavior AnalysisCredit RiskP & L Analysis
Fraud DetectionMonetary RiskProfitability
Number PortabilityAsset ManagementPerformance Analysis
Service-Usage AnalysisLiability ManagementValue-Chain Analysis
Promotion EffectivenessFraud DetectionProfiling

Related Business Intelligence Information:
Related White Paper:
Related Case Study: